The contribution of agriculture and related industries to the GDP of India and its influence on economic stability and growth cannot be ignored. While, new sectors have been staking their claim, and there was a decline to the extent of the contribution of this sector, we must accept that we are basically an agrarian economy. Most of the population is still to be found in the rural belt which is completely involved in agriculture. This section of the society has only this sector and occupation to earn their livelihood.
The new wave of change, technology explosion and bridging of the rural-metro divide, has led to a surge in demand and consumption has seen an increase. More jobs means rising income, more comfortable lifestyle and hence the potential of this rural segment becomes relevant and promising.
We have established a synergy with actual producers-the rural farmers, which gives us the cost advantage as well as the benefit of wider geographical coverage. Our collaborations run deep into the hinterland which is an advantage we offer our clients and partners.